Coinciding with the match for the 38th Santiago Bernabéu Trophy between Real Madrid and Fiorentina, ProFuturo will continue to extend its work contributing towards access to high-quality education for all the children in the world, in this case within the framework of sports.
ProFuturo has thus added a new action to its list of milestones. On this occasion, it consisted in carrying out different actions around the match. The most relevant one took place just before the match. The Real Madrid players took the field accompanied by 11 children representing the pupils of the schools at which ProFuturo works around the world, a gesture seeking to popularize the work of the project and to raise awareness of the importance of all the children in the world being able to play the game of their lives, namely Education.
Full of hope and knowing that they were the focus of attention, these 11 boys and girls wore the Real Madrid shirt with the ProFuturo logo in front of the thousands of match spectators, which was also televised by Real Madrid TV and followed through other social channels.
The cooperation between Real Madrid and ProFuturo lies within the framework of a sponsorship agreement between the club and Telefónica, the promoter of the project through its foundation.
