ProFuturo, the international programme for educational innovation using technology to drive social transformation backed by Fundación Telefónica and Fundación ‘la Caixa’, is unveiling a new visual identity that reflects the programme’s global reach and significance.
Since 2016, the programme has helped to bring quality education, supported by technology and digital tools, to particularly complex contexts in Latin America, Africa and Asia, demonstrating that technology, when integrated with a clear educational purpose, is a powerful lever for expanding opportunities and helping to transform the lives of thousands of children.
The new identity projects a more contemporary, technological and global image, in line with the programme’s track record and the international stature it has achieved over the past ten years, and reflects attributes such as innovation, educational leadership, the capacity for transformation and its commitment to creating opportunities through education.
Developed by the Prodigioso Volcán agency, the brand is evolving towards a more up-to-date, flexible visual language adapted to digital environments. The graphic system incorporates a highly legible geometric typeface, a dynamic colour palette and pixel-inspired visual elements – an element that symbolically connects with the technology and educational innovation that define ProFuturo’s value proposition. The new visual identity combines clarity, dynamism and approachability through photography centred on real-life stories and a consistent visual system across all the brand’s channels.
Furthermore, the new brand architecture highlights the partnership between Fundación Telefónica and Fundación ‘la Caixa’, which have driven the programme since its inception in 2016, and their shared commitment to quality education as a driver of development and social cohesion.
ProFuturo is an example of how European philanthropic cooperation can drive global solutions to reduce educational and future employability gaps through technological innovation.
